Amazon Account Health Monthly Checklist
Imagine logging into Seller Central one morning to find your revenue stream has completely halted. Your active listings are gone, and a stark notification informs you your account has been deactivated. For even major, established brands, this is not a hypothetical nightmare—it's a costly reality that often stems from accumulated, unnoticed policy violations. A suspension can take weeks to resolve, destroy your sales momentum, and irreparably damage your brand reputation.
In Amazon selling, prevention is infinitely more valuable than cure. While you focus on growing sales and launching products, silent threats to your account health can accumulate. A disciplined, monthly review of your account's vital signs is the most important habit you can cultivate. It's not about fear; it's about proactive business management.
Bookmark this essential checklist and run through it every 30 days to sleep soundly.
Navigate to Performance > Performance Notifications. Review the last 30 days.
Do not ignore or archive any notification without fully understanding it. Even minor alerts about listing quality or customer feedback are early warning signs.
Acknowledge and act on every notification. If it requires an action plan (like a Plan of Action for a policy violation), address it comprehensively, truthfully, and immediately. Procrastination is your enemy here.
Go to Account Health > Customer Service Performance and Policy Compliance. This is your dashboard's pulse.
If any metric is in the "At Risk" or "Unhealthy" zone, implement corrective processes immediately (e.g., audit your shipping workflow, improve customer service templates). These are non-negotiable thresholds.
Proactively audit your best-selling and new ASINs.
- Updated Policies: Have Amazon's requirements for your category (e.g., toys, electronics, supplements) changed? Do your products have all required certifications and safety documentation on file?
- Listing Accuracy: Are your titles, images, bullet points, and descriptions 100% accurate? Avoid any form of exaggeration or misleading claims.
- UPC/GTIN Authenticity: Ensure your product IDs are valid and purchased from GS1.
Set a calendar reminder to review Amazon's policy pages for your categories quarterly. Correct any listing inaccuracies before they trigger a complaint.
Conduct a thorough self-audit.
- Your Own IP: Are you properly enrolled in Brand Registry? Are your trademarks and copyrights actively protecting your listings from hijackers?
- Others' IP: Have you absolutely confirmed you are not using any copyrighted images, trademarked terms in your backend keywords, or selling products that infringe on a design patent?
If you are not in Brand Registry, prioritize it. If you have any doubt about a supplier's authorization to manufacture a product, seek legal counsel. Never assume.
Manual checks are vital, but technology provides a crucial safety net. Several reputable third-party tools offer continuous monitoring and alerts. Using these tools objectively demonstrates a commitment to compliance.
They can automatically track your Account Health Rating, alert you to negative feedback or new A-to-z Claims in real-time, monitor listing changes by hijackers, and even flag potential IP conflicts.
They give you time to react before a small issue escalates into a metric violation.
Treating this checklist as a non-negotiable monthly business operation is your strongest defense against the unpredictable.
Your Business Is Too Important to Leave to Chance.
Monitoring account health is a meticulous, ongoing task that can distract you from what you do best: developing products and driving marketing. This is where a foundational partnership makes all the difference.
Professional account health management and proactive compliance are the bedrock of our service.
Our team acts as your early warning system, continuously monitoring the metrics outlined above, managing performance notifications, and ensuring your business remains in good standing. Let us handle the vigilance, so you can focus on growth and innovation.
